Fluidigm: Take Aim

A leader in life science technology, Fluidigm designs, manufacturers and distributes laboratory machines that enable researchers to look deeper into biological and genetic mutations, to better understand and treat disease.

This ad campaign was designed for the immuno-oncology sector and highlighted the ability of Fluidigm’s C1 system to identify single cells within a larger cell mass for targeted study and manipulation.

I did the concept and copy, then worked with our in-house designer to create the final visuals, which ran as ads in trade publications, were used as collateral at industry events and decorated lab walls as posters.