Herdwatch is an Irish company offering farmers an innovative app that streamlines and automates farm and compliance paperwork, saving them valuable hours in the field.

To help grow their userbase and demonstrate the value of Herdwatch to the farming community, we developed a social campaign offering tips for the various kinds of cattle farming. The campaign ran on Facebook and Twitter, and below each tip image was a call-to-action for a free trial.

The #HerdTip campaign ran over three months toward the end of 2016, offering 20 tips in total, getting more than 100 new trial users and growing the company’s Facebook following by 50%.