Payday: Global Payroll Podcast

In 2018, payroll service provider CloudPay introduced the first podcast focused exclusively on global payroll.

I developed the episode format and channel copy, produced the first several episodes, and established publishing procedures. Payday is available on all major podcast platforms, including Apple Podcasts, Spotify and Google Play.

In addition to the microsite, where listeners can stream the episodes directly, we developed a series of social ads and audio teasers for the promotion of each new episode.