A professional writer and content producer working in Europe and the US.
Created to showcase the dramatic payroll transformation project undertaken by Groupon, this case study details how the global e-marketplace leader consolidated all international payrolls onto the CloudPay platform. In addition to the case study collateral below, we produced a video version, viewable here, and a podcast episode discussing the challenges and benefits of the project.
Whoever said “if I had more time I would have written you a shorter letter” may have been a SaaS copywriter. Attempting to capture the depth of an innovative, comprehensive technology solution and clearly communicate its value to potential customers on a global scale in a concise, easily digestible collateral piece is a true challenge. […]
In 2018, payroll service provider CloudPay introduced the first podcast focused exclusively on global payroll. I developed the episode format and channel copy, produced the first several episodes, and established publishing procedures. Payday is available on all major podcast platforms, including Apple Podcasts, Spotify and Google Play. In addition to the microsite paydaypodcast.net, where listeners […]
LSM is a little company with a big, strong, never-quit heart. They make balers used by major companies and little corner shops all around the world to help better manage their waste and recycling. As part of their rebranding project in 2016, I created a series of brief ‘free guides’ to be downloaded from their […]
Emisoft helps the Norwegian Defence Research Establishment measure environmental impact & achieve enviable sustainability goals. In the spring of 2005, Norway’s Minister of Defence, Kristin Krohn Devold, stood before members of the press addressing questions about the country’s armed forces training when a reporter asked, “Do you have access to data for environmental emissions from […]
Since 2007 the industry-leading business magazine Forbes has ranked the world’s largest economies in order of business friendliness. The annual report draws on data available from multiple renowned sources to evaluate 161 countries according to 15 different factors ranging from taxes and technology to personal freedom. To create their 2019 list of the Best Countries for […]
Integrating the latest technologies to enable more output from a reduced footprint. In 2012 a longtime automation customer approached Modular with a challenge: they wanted to increase production output of their primary product by 30% and cut the footprint of the machine in half. Given that the product is highly specialised, with varying properties and […]
CyTOF and mass-tag barcoding let Eli Zunder ask more questions and find new answers “There are so many different things we want to know about every cell,” says Eli Zunder, PhD and stem cell biologist at Stanford. “And I always want to measure more—more transcription factors, more cell signaling molecules, more cell surface proteins, with […]
In the past few years, leading economists and business analysts have increasingly focused on the rise of superstar firms as a newer phenomenon shaping our global economy. Attaining practical insights from the analysis, however, has been a challenge, in large part because the definition of a ‘superstar’ has varied widely. That changed last year, when the […]
Today’s global economy is a shifting landscape of market opportunity, compliance challenges, and workforce evolution—an environment in which even the most advanced and innovative companies must work to keep up. Yet, the operational status quo for many organizations includes an outmoded, decentralized global payroll model that underserves their needs and employees while racking up hidden […]
COLLEEN MALONEY
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