Migration within and among the top public clouds (AWS, Google Cloud and Azure) is a key strategic move for many digital-native companies as they grow and continue to modernise their technology. Migration is also a complex challenge companies often hesitate to undertake and a key capability of global cloud consultancy DoiT International. In early 2022, […]
The C1 single-cell sequencer from Fluidigm revolutionised the field of life science research by enabling researchers to explore tumour heterogeneity to better understand, among other things, cancer pathologies and mechanisms — and how new treatment designs could stop them. One of the methods scientists use to do this is called single-cell mRNA sequencing, and the […]
Whoever said “if I had more time I would have written you a shorter letter” may have been a SaaS copywriter. Attempting to capture the depth of an innovative, comprehensive technology solution and clearly communicate its value to potential customers on a global scale in a concise, easily digestible collateral piece is a true challenge. […]
LSM is a little company with a big, strong, never-quit heart. They make balers used by major companies and little corner shops all around the world to help better manage their waste and recycling. As part of their rebranding project in 2016, I created a series of brief ‘free guides’ to be downloaded from their […]
Today’s global economy is a shifting landscape of market opportunity, compliance challenges, and workforce evolution—an environment in which even the most advanced and innovative companies must work to keep up. Yet, the operational status quo for many organizations includes an outmoded, decentralized global payroll model that underserves their needs and employees while racking up hidden […]
As experts in environmental reporting, the Emisoft team attends multiple conferences and trade shows each year to help people understand why they need a specialised solution. Working with the creative team at Maverick, I translated the Emisoft brand message into a simple leaflet they could take to events or leave behind at client meetings.
LSM is a little company with a big, strong, never-quit heart. They make balers used by major companies and little corner shops all around the world to help better manage their waste and recycling. As part of their rebranding project in 2016, I created a series of brief ‘free guides’ to be downloaded from their […]
Ever wonder about the real environmental implications of Santa doing all his work on Christmas Eve? And if he can really make all his deliveries in one night? Santa is on an incredibly tight deadline, having just 31 hours to deliver presents to the approximately 380 million children worldwide who celebrate the Christmas holiday. His […]
Herdwatch is an Irish company offering farmers an innovative app that streamlines and automates farm and compliance paperwork, saving them valuable hours in the field. To help grow their userbase and demonstrate the value of Herdwatch to the farming community, we developed a social campaign offering tips for the various kinds of cattle farming. The […]
Herdwatch is an Irish company offering farmers an innovative app that streamlines and automates farm and compliance paperwork, saving them valuable hours in the field. The Herdwatch Hour social campaign capitalised on the finding that app users saved an average of six hours every week, just by logging farm data through the app. So we […]
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