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Blogs

How to Catch Up in the Robotics Revolution

In 1961, workers in the General Motors plant in West Trenton, New Jersey, stood back and watched as a robotic arm lifted pieces of scalding hot metal from a die casting machine—a modest movement that previously posed a very real health and safety risk to the workers. The machine was called Unimate, built seven years […]

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Blogs

One Artist’s Scientific Method

Fabian Oefner exposes beautiful unseen moments of daily life Fabian Oefner’s work catches your attention. Check out any of his vivid psychedelic images, and you never know what you’ll see. Maybe it’s a coral reef glowing fluorescent below the surface of the sea. Or an inky black sky filled with stars. Some might see a […]

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Branding

Emisoft

Experts in environmental data management and reporting, Emisoft are a passionate team of technology innovators and business professionals dedicated to helping customers meet reporting and compliance requirements while minimising their environmental impact. In 2016, Emisoft were ready to develop and embrace a new branded identity that could reflect their dedication and professionalism, and communicate the […]

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Blogs

Embracing Compliance as Opportunity

2018 was always going to be the landmark year in which compliance goals, needs, and worries took center stage in global business. MiFID II, PSD2, GDPR, and many other acronyms have been dictating strategic discussions and preemptive planning across enterprises for years. Now we have arrived into the newly regulated normal, in which organizations of […]

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Catalog

Polaris: Imagine If You Could

In 2015 the life sciences pioneer Fluidigm introduced Polaris, a machine that enabled scientists to combine acute dose-response and time-course studies with complete molecular readouts in order to fulfil a wide range of functional genomic applications. This was a revolution in genomic and biological studies, one that let the scientific community take a collective step […]

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Video

Ignite a Revolution

To introduce its new brand identity and mission as a biotechnology company dedicated to the passionate pursuit of what’s possible in life sciences, Fluidigm tapped motion artist Emrah Gonulkirmaz to create a dynamic visual expression of their vision. I wrote the words he set in motion, which became the anthem for the company: We are […]